The invention of negative and positive by William Talbot
William Talbot (sometimes in Russian, his last name is written as Talbot) was obsessed with capturing the beauty of nature. But this inventor did not know how to draw, so…

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Photojournalism
Photojournalism is the direction of journalism that uses photography as the main means of expression. Distinguishing features of photojournalism The task of photojournalism is an objective reflection of reality, incidents,…

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The first aerial photography and the history of its development
Aerial photography allows you to take photographs of the surface of the earth from different heights with the help of an aircraft. The emergence and development of aerial photography Aerial…

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consumer society – the middle

History of advertising photography

American historians believe that the first advertising photographs appeared in the XIX century.

Of course, they were not as bright and beautiful as in our days. During its rather long history, an advertising photo has been formed as a separate direction with its technical features of shooting and ideas about the effectiveness of its creation. Continue reading

Daguerreotype photo from Louis Daguerre
In addition to the famous Niepce, Louis Daguerre conducted many experiments on image fixing with the help of a camera obscura. This Frenchman in his time was a famous artist.…

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How to photograph clothes?
To make a high-quality, informative and attractive photo for the advertising catalog, you need to make some efforts. We present important recommendations that will help you cope with this task…

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Photos of Niepce: how were the first pictures taken?
After people learned to create a light image in the camera obscura, it remains to come up with only a way to fix it on paper. Scientists took up this…

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The physical size of the matrix of the camera and what it affects
The camera matrix is ​​a plate made in the shape of a rectangle; its main function is to collect light. The main characteristic of photomatrix is ​​its size. As a…

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