Fashion photography
Today, one of the most interesting, popular, and current trends in photo art is “Fashion”. Stylish, diverse, bright and seductive, with a hint of provocation and scandalous fashion photography shows the audience not so much the glamor and trends of modern fashion as the atmosphere of the present time, the mood and style of an entire era.
It most fully represents the ideal of society in a single period of time, and in this other genres of photo art cannot compare with it.
Such a photo can be taken in a broad sense, implying glamor in general, dominating on the pages of glossy magazines, but also in a narrower sense – a photo-presentation of clothing and accessories, a photo catwalk and various fashion events.
Features of fashion photography as a genre
The fashion industry has long been using fashion photography as a smart and calculating marketing move, and a very effective way of advertising. In the media, such images are considered copyright and embody an unattainable emotional and artistic temptation.
Fashion photography (fashion photography genre in photo art)
Currently, this genre goes beyond the “narrow” application in gloss, “conquering” museums and exhibition halls, attention and respect of photo artists. “Printed” on the pages of numerous journals, she demands a serious attitude to herself, loudly declaring timeless urgency. Thus, the shooting of fashion trends, which appeared for advertising and reportage purposes, turned into an independent sought-after genre.
The images, which are praised by fashion photos, become dominant in the cultural space and everyday life of many people. This is a huge and bright world, memorable and dizzy, emotionally rich, luxurious and unique.
Many photographers specially create provocative and scandalous images on their photos.
Directions fashion photos
If we talk in general, we can distinguish two main areas in this genre:
photos of fashion shows, models and everything related to fashion;
photography challenge, depicting modern society through fashionable images.
Fashion photography (fashion photography genre in photo art)
The first view is standard photos from a fashion show, magazine covers, and various images of everyday life with a fashionable touch. The second is a whole world that can be described as a glossy world, the art of fashion.
The tasks of the photographer and his work on the creation of a fashion snapshot
The task of these photos is not just advertising. This is a kind of pass to the world of perfection. This is a good way to influence people, bright, flashy, but not tiring. Everything is special here: photo processing, shooting conditions, models, light. And here, as elsewhere, certain laws of the genre work, which each photographer defines for himself.
A photographer working in the genre of fashion-photography “gets” into the world of fashion and beauty, the world of glamor and luxury, and invites viewers there, expressing their ideas and inner world. In addition to professionalism, creativity and good technical equipment and skills are also needed.
Most often, fashion photography is a separate image and person. But the plot and idea is transmitted not only by the arrangement of lighting and objects, but also by team work as a whole. Here are important stylists and makeup artists.
Fashion-photo is not only a genre of photography, it is a whole world, colorful and interesting, dragging the viewers more and more with each scanned photo.
