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The word “photogram” (from the English word “photogram”) has a lot of meanings and translations. Each attempt to give a specific definition is similar to the pursuit of its own “shadow.” But you can still make a squeeze from the descriptions of this method of shooting, which we find in various print and online publications. Continue reading
American historians believe that the first advertising photographs appeared in the XIX century.
Of course, they were not as bright and beautiful as in our days. During its rather long history, an advertising photo has been formed as a separate direction with its technical features of shooting and ideas about the effectiveness of its creation. Continue reading